Since 1988

Our History

Signage can be traced back to our roots, for generations. A budding advertising industry in the early 1950’s, alongside the timely invention of the neon sign in 1910, signage flourished on the global platform, drastically changing the cityscapes of bustling cities. A sign board, that stood fearless on the Abu Dhabi skyline, since the late 1970s, was one of the very early works of Signtrade’s founder, Mr. Yaseen Merchant. Today, your journey is incomplete, without witnessing a sign, built through Signtrade’s extensive network. Our history is not just that of innovation and growth. Our history, is grounded, in exceptional customer service, a corporation-wide promise of quality and a uncompromising commitment of customer value. Our history, continues to build, as we continue to impact the signage and textiles industry, on local, regional and global scales.

Our Growth

Over the last three decades, our product line has enhanced considerably and today we are the sole distributors in the MENASA region, for a large number of world-leading signage technologies. Our operations, are spread all over the Middle East, North Africa and South Asia, with state of the art headquarters in JAFZA, UAE and a flagship showroom in Dubai, along with 15 showrooms, all connected seamlessly through an comprehensive logistics network. In 2010, we expanded our reach to the African continent, through a facility in Nairobi, Kenya. 2015, saw our extensive growth in the South Asian markets with large facilities in Karachi and Lahore, Pakistan. In 2017, we plan to establish operations in Kuwait, thus finally completing our seamless network, all across the Gulf.

1988: Dubai Establishment

On 7th Dec, 1987, under the leadership of it’s founder, Mr. Yaseen Merchant, Signtrade was established as an Limited Liability Company, by the Department of Economic Development, Government of Dubai. Following year, in January 1988, Signtrade began it’s operations through it’s first showroom, on Al-Maktoum street, Deira.

1999: Emirates Expansion

As one of the early industry leaders in Dubai, Signtrade quickly expanded it’s customer base through multiple facilities across the Emirates, as it acquired distributorship rights, for a large number of world renowned brands. By 1999, Signtrade had already established it’s branches, with large display centers and logistic facilities, in Abu Dhabi and Sharjah.

2000: Gulf Expansion

2000s saw Signtrades expansion into the Gulf, with a branch in Muscat, Oman in 2000. Following this, in 2001, Signtrade established it’s first regional office in Jeddah, Kingdom of Saudi Arabia, with branches opening later in Riyadh, Dammam and Medina. The expansion further continued with Signtrade Doha opening in 2002 and Signtrade Bahrain, in 2004.

2013: North African Expansion

In 2013, Signtrade expanded it’s operations into the African continent, through a leading edge, regional office, in Nairobi, Kenya. The expansive display center, that serves all of Africa, showcases our key machinery and materials. Providing hands-on-training, it is one of the region’s largest display centers for the advertising and construction industry.

2015: Signtrade International

In 2011, Signtrade International, began its operations, through a new 75,000 Sq. Ft facility in JAFZA, Dubai. Later, in 2015, due to growing logistical and operational demands, Signtrade built its 200,000 Sq Ft headquarters, in JAFZA South, just minutes away from the Dubai Expo 2020 site and the new Al-Maktoum International Airport.

2017: South Asian Expansion

Although Signtrade began it’s operations in Karachi, Pakistan, back in 2003, in 2017, it moved to its newly designed, 7 floor facility, on one of Asia’s most eminent roads. This year, as Signtrade diversifies into the textile industry, operations are underway to establish display center in Lahore and other major cities, across South Asia.